Public Relations
Where institutions go
to be heard correctly
Where institutions go to be heard correctly.
Press, platform, and reach for embassies, ministries, and global enterprises.
Sun Media operates two daily news portals and produces editorial coverage that the diplomatic and business community reads. When an institution speaks through Sun Media, the message lands with the audience that matters.
WHAT WE OFFER
Editorial reach, earned
not bought
Editorial reach, earned not bought.
“When Sun Media places a story, it lands in the inboxes of ambassadors, ministers, and the senior business community.”
- Press releases and editorial
placements - Strategic media outreach
- Digital and social amplification
- Podcast features on YouTube and Spotify
- Ambassador and ministerial
interviews - Crisis and reputation advisory
- Multimedia content production
- Editorial partnerships with
diplomatic missions
HOW WE WORK
Five stages from message to measured response
Read the Room
Audience and stakeholder mapping to identify key influence points.
Editorial Angle
Crafting the story so it
earns placement naturally
within our portals.
Editorial Angle
Crafting the story so it earns placement naturally within our portals.
Access
Leveraging Sun Media’s relationships with high-level officials.
Circulate
Coordinated rollout
across IN Diplomacy and
strategic partner
networks.
Hold the Line
Post-publication monitoring and engagement response management.
SELECTED WORK
A sample of the editorial reach we provide
Ambassador Interviews
Exclusive long-form features with departing and incoming heads of mission, providing a nuanced view of bilateral priorities.
State Visit Coverage
National Day Editorials
Curated supplements celebrating diplomatic milestones and economic achievements for major global partners.
Podcast Series
Frequently Asked Questions
Do you serve embassies outside of Singapore?
What is the difference between paid placement and editorial?
Our reputation is built on editorial integrity. While we provide strategic PR services, all stories must meet our journalistic standards for relevance and quality to be published on our news portals.
Do you provide crisis communications support?
Yes. We assist institutions in navigating complex diplomatic or reputational challenges by providing discreet advisory and managed editorial response strategies.
How do you secure interviews with high-level officials?
Through over two decades of trust-building within the diplomatic circuit. Sun Media is recognized as a preferred partner for official communication, granting us unique access.
